It can be exciting yet daunting when you
start a new business.
We understand how
passionate you feel about your new venture.

With over 30 years of experience in advising companies on how to set up their businesses, Holborn Media will guide and support you as you work to make your business a success.

We work with a variety of businesses, all of which have different wants and needs

You may need our help if you are:

  • Unsure of where to begin when starting a business
  • Looking for company formation advice
  • Needing a professionally written business plan
  • Wanting legal and commercial frameworks clearly explained
  • Requiring help with branding, logo design, website design
  • Seeking marketing advice

How do you start a business?

There are many factors involved when setting up a new business. You need to evaluate your business ideas, choose a company name, develop branding and build a website.

The whole thing can be daunting. With that in mind, we have developed a step-by-step guide that will help you understand the process

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The Essential Guide to Starting a Successful Business

Market Research

You have the idea, you are convinced it will work, but haven’t done all the background research to check that it could be a viable business

Through research, you will identify your target market. Detailed analysis indicates where you will generate your income from and will define the direction of your business.

Another critical part of market research is the SWOT analysis. During this analysis, you should answer these questions:

  • Who are your competitors?
  • What do they do?
  • How do they do it?
  • What do they charge?
  • What can you do that is better?
  • What are the current business trends?
  • Who are your customers?
  • Where are they based?
  • What are their shopping habits?

All these are essential components of your market research. We can conduct this research for you and help formulate the most valuable plan for your business.

Business Plan

“If you fail to plan, you plan to fail.”

You must have a business plan that outlines what your business does and what you are trying to achieve.

A plan will explain what the market opportunity is, what makes your business unique and how you will make it a success.

They are also a requirement of any lender if you are looking to raise finance for your business.

We are professional business plan writers and excel in writing high-quality, individualised plans for projections. Use us, and we can ensure your planning is meticulous and no stone is left unturned.

Business Structure

Will you set up as a sole trader or a limited company? Perhaps a Limited Liability Partnership may be better. There are advantages and disadvantages to all these structures, and we can guide you on which one would be best for your business.

We can also offer advice about:

  • Equity
  • Company shareholders and directors
  • Intellectual property
  • Insurance Requirements
Business Name

Your business name must reflect your brand. It should be descriptive yet simple. It should be easy to remember and, most importantly, scalable.

Choosing a web-friendly name and ensuring your preferred website address is available will help ensure search engines highly rank you.

If you are looking for inspiration, we can help you choose the perfect professional company name

Company Identity

Your logo and branding convey your company identity. Getting the design, colour and font spot on makes you a desirable business.

Working with us is one way to ensure your branding highlights you’re your uniqueness and helps you stand out from the crowd.

Website

In today’s world, having a website is essential. Consider how many services and products you search for on the internet in one week. Not having a professional, high ranking website will leave you trailing behind your competitors.

An impressive website that is user friendly and provides potential customers with all the information needed will lead to more sales. Potential customers will judge the credibility of a company by looking at its website, so you need to make sure it looks good.

Our website designers and developers are experts in their field. They will ensure that you portray the best company image through your website.

Social Media

Having a social media presence on one or more channels is vital when engaging and retaining customers. It is crucial, as a brand, that you consistently show up on social media with targeted posts that your potential customers enjoy.

Our in-house team can set up, design and launch social media profiles for your business. They will manage your accounts and post regularly to help grow your followers and in turn, grow your business potential.

Finance

How will you finance your company?

If you require business funding, we have a database of the leading institutional investors and funders in the UK. We will also ensure that your business plan is written to the highest standard increasing your chances of securing investment or funding.

Professional Advice

There is so much more to running a business than marketing yourself and making sales. You will also need to:

  • Prepare company accounts
  • Complete your tax return
  • Prepare corporation tax computations and returns
  • Deal with VAT calculations
  • Liaise with HMRC
  • Deal with Companies House
  • Organise your payroll

The list is endless and time-consuming. We advise using an accountant. Not only will they prepare everything you need, but they will also save you money and bring you peace of mind.

We also advise you to use a solicitor who will be able to assist you with a range of issues. Shareholder agreements, licences, contracts, terms and conditions and lease agreements can all be dealt with efficiently by a good solicitor.

Both a solicitor and an accountant will help you avoid the pitfalls many companies experience and ensure you run a problem-free business.

As part of our business start-up guidance, we will introduce you to highly experienced, honest and trustworthy accountants and solicitors who provide the best level of service at all times.

Insurance

Insurance will protect you against the everyday risks that come with regular business activity. It will cover you for mistakes, accidents, theft, damage and legal fees. Without business insurance, you run the risk of hefty payments for damages or legal claims.

Depending on your business type and how you run it, the insurance you will need varies. That’s where our business start-up team can help. We will guide you through your options and help you find the right kind of insurance, giving you peace of mind.

Premises

Where are you going to base your business? Perhaps you can work from home or maybe you will need office space. Will you need a shop or warehouse? When finding a business base, you need to consider the following:

  • The size you need
  • Rental costs
  • Business rates
  • Utility costs
  • Other hidden costs

We are highly experienced at negotiating with landlords and will find you the perfect premises at the right price.

Initial Costs

Any new business has to expect to have some upfront costs when they begin. You need to plan carefully what you will need, so there are no surprise extra costs. Things you may need to purchase could include:

  • Office equipment
  • Computers
  • Wi-Fi and telephone connections
  • Machinery or tools
  • Business cards
  • Business bank account
  • Stock
  • Fixtures and fittings

Whatever you may need, our knowledgeable team will help you source the best suppliers and negotiate the best deals.

Staff

Are you going to need to employ staff to run your business? If the answer is yes, then you need to take time to find the right people for the job. Not only do they to have the right skills, but they also need to understand your brand and be able to represent your business.

Our advisory team will be happy to help with the recruitment process.

Bank Account

Your business must have its own dedicated bank account. There are many different ones to choose from so we can help you find the one that is right for you and assist you in opening one.

Marketing

The ultimate aim of any business is to make sales and grow. You have ticked everything off your list, so the customers are sure to come, right?

This is where you will need a strong sales, promotion and marketing strategy. Without a marketing plan of action, you will not find the customers you need. You must get this right if you want your business to succeed.

You could try and do it yourself, on top of everything else you need to do to keep the business running smoothly. Or, you could outsource your marketing to an expert team with over 30 years of experience. We would be thrilled to help.

For more information, please visit our OutSourced Marketing Section.